Lumen course materials are mobile-friendly.
Principles of marketing test bank manual#
This course was developed by Lumen Learning. Test BankSolution Manual For : Principles of Internet Marketing: New Tools and Methods for Web Developers (Web Technologies) Paperback Jason I.
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Unlike some marketing texts that treat digital marketing as an add-on, these course materials incorporate the use of data, digital communications and digital marketing strategies throughout the course, reflecting modern marketing in practice. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing. Designed to teach students the foundational principles of marketing in the digital age, this course uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life.